As a company, you spend thousands of dollars and days of time getting the perfect shot of a product, but it’s still not done. With photo retouching, it’s all about the subtle details. The subtle reflections, the color of one small element, cleaning up any spots that may appear on the image. It takes time, and more importantly, a highly trained eye that knows exactly what needs to be done to make the image perfect. That’s what I did with this retouching job for Coors. One image of a can, one image of a 12 pack box. The images would be used across a wide variety of campaigns, from advertising in magazines to displaying on a billboard.